The New Ford was introduced in December of 1927. With a rare eye for design, the very appearance of the car suggested character. It implied integrity and promised performance. Incorporating a radically different sliding gear transmission. shock absorbers, twice the horsepower of the earlier Model T, and only a slightly increased price, loyal Ford owners without hesitation laid it on the line and acquired a new Ford.
Hours after driving the car for the first time, most were convinced that here at last was an automobile that not only belonged , but which actually led the way into the future. No longer the butt of comics' humor, the new Ford had joined the country club set and in the words of a song written by Walter O'Keefe and shortly to become immensely popular......
Henry Made a Lady Out of Lizzie .
