A First Look at Communication Theory

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UPC:
9780073385020
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2008-03-18
Author:
Em Griffin
Language:
english
Edition:
7
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The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.