Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Advertising and Public Relations Research
$52.45 - $102.27
- UPC:
- 9780765636065
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2014-03-02
- Release Date:
- 2014-03-07
- Author:
- Donald W. Jugenheimer;Larry D. Kelley;Jerry Hudson;Samuel Bradley
- Language:
- english
- Edition:
- 2
Stacks Don Michaelson David
A Practitioner's Guide to Public Relations Research, Measurement and Evaluation (Public Relations Collection)
$18.07 - $52.43
Routledge
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
$94.85 - $168.37
Fashion Public Relations
$22.84 - $77.18
Public Relations Cases
$246.90 - $279.50
Effective Public Relations
$64.50 - $81.46