This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.
Advertising and Public Relations Research
Brand: M.E.Sharpe
$67.22 - $84.02
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Brand: M.E.Sharpe
Advertising and Public Relations Research
- UPC:
- 9780765624185
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2010-02-08
- Author:
- Donald W Jugenheimer;Samuel D Bradley;Larry D Kelley;Fogarty KleinMonroe;Jerry Hudson
- Language:
- english
- Edition:
- 1
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