This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.
Advertising Campaign Strategy
$18.74 - $23.42
- UPC:
- 9780324271904
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2003-07-14
- Author:
- Donald Parente
- Language:
- english
- Edition:
- 3
Brand: Cengage Learning
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
$83.80 - $104.75
Randall Rothenberg
Where the Suckers Moon: The Life and Death of an Advertising Campaign
$15.21 - $33.50
