Skip to main content

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Brand: Cengage Learning

$83.80 - $104.75
(No reviews yet) Write a Review
UPC:
9780324322712
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2005-09-13
Release Date:
2005-09-13
Author:
Donald Parente
Language:
english
Edition:
4
Adding to cart… The item has been added

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.