How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Brand: Cengage Learning
$83.80 - $104.75
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Brand: Cengage Learning
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
- UPC:
- 9780324322712
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2005-09-13
- Release Date:
- 2005-09-13
- Author:
- Donald Parente
- Language:
- english
- Edition:
- 4
Advertising Campaign Strategy
$18.74 - $23.42
