For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns.Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.
Advertising: Concept and Copy
$24.47 - $300.00
- UPC:
- 9780131896550
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 1993-12-20
- Author:
- George Felton
- Language:
- english
- Edition:
- 1
