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Advertising Media Planning: A Brand Management Approach

Advertising Media Planning: A Brand Management Approach

Kelley Larry D

$52.54 - $65.67
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UPC:
9780765626363
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2011-12-17
Release Date:
2011-10-15
Author:
Larry D. Kelly;Donald W. Jugenheimer;Kim Bartel Sheehan
Language:
english
Edition:
3
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Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

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