All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
All Eyes East: Lessons from the Front Lines of Marketing to China's Youth
Bergstrom Mary
$21.18 - $41.63
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Bergstrom Mary
All Eyes East: Lessons from the Front Lines of Marketing to China's Youth
- UPC:
- 9780230120624
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2012-04-03
- Release Date:
- 2012-03-27
- Author:
- M. Bergstrom
- Language:
- english
- Edition:
- 2012
Brand: University Of Chicago Press
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