Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a products environment, customers and competitors.
Analysis for Marketing Planning
$26.02 - $153.50
- UPC:
- 9780073529844
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2007-11-29
- Author:
- Donald R. Lehmann;Russell S Winer
- Language:
- english
- Edition:
- 7
