Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

The science of brand building is typically identified with business products and services, but this book explains how personal and professional relationships can also be seen -- and managed -- in this very practical light. The authors present personal brand management as a real-life tool that creates and reinforces strong, enduring relationships fueled by core values and beliefs. Readers will gain more effective ways to communicate, techniques to understand and build powerful relationships, and guidelines to help them stay on course as they continually refine and improve their relationships.