Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary companywhether you operate a multinational corporation or a mom-and-pop shop. Calloway doesnt offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.