Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment.
Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$56.46 - $70.57
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Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
- UPC:
- 9780981986951
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2012-04-02
- Author:
- Pepper Miller
- Language:
- english
- Edition:
- First
Adams Media
The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
$19.98 - $21.11
