This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet startup ever attempted; how they convinced the worlds biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insiders look at the 18 months of euphoria that ushered in the dot.com era.
Boo Hoo: A Dot.com Story from Concept to Catastrophe
imusti
$25.84 - $32.30
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imusti
Boo Hoo: A Dot.com Story from Concept to Catastrophe
- UPC:
- 9780099418375
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2002-06-01
- Release Date:
- 2002-08-09
- Author:
- Ernst Malmsten;Erik Portanger;Charles Drazin
- Language:
- english
- Edition:
- New Ed
Brand: Mantra Lingua/Tsai Fong
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