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Breaking Through Culture Shock: What You Need to Succeed in International Business

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UPC:
9781857882209
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
1999-02-23
Author:
Elisabeth Marx
Language:
english
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Why do some international managers succeed while nearly half of their U.S. counterparts fail? According to insider Elizabeth Marx , the answer is culture shockthe failure to adjust to people with different motivations, behaviors, and ways of making decisions.