- A different kind of business bookpithy and provocative, this is an entertaining expos of the business world, probing into what really goes on inside business today.
- It examines the people that run companiesCEOs, managers and directorsand dissects the strategies of corporate life, guaranteeing readers a no-holds barred analysis which will build their understanding of business from the ground up.
- Cutting, witty and a fast-paced read, this book is nevertheless based on rigorous research and verifiable facts, combining revelation, story-telling and analysis, it will defy anyone to read it and not emerge better-informed about the reality of business today.
- Up-and-coming author who is a rising star at London Business School, in 2009, the Financial Times described him as:
The London Business School associate professor is a rising star and his pithy observations are both accessible and authoritative.
- Market: Pearson Education is the management market leader with over 24% market share. Management is the largest market in the business sector and was worth 6 million in 2009.
- Benchmark: Freakonomics (9780141019017), Published April 2006, Life sales 438,818 (TCM Nielsen Book Life sales).
