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Cases in Sports Marketing with Website

Brand: Kendall Hunt Publishing

$1,200.00 - $1,500.00
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UPC:
9780757559051
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2012-09-13
Author:
DONAVAN TODD;CARLSON BRAD
Language:
english
Edition:
1
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Several studies have examined the economic impacts of professional sports teams, their stadium development, and financial operations. Fewer studies have attempted to balance the economic and social costs and benefits of professional sport accruing to the host community. The purpose of this study was to describe the tourism relationships between a professional sport franchise and the host community.