Documents the collapse and comeback of America's largest industry in a saga of greed and stubbornness, spotlighting dedicated managers, engineers, and financiers who struggled to change the Big Three before it was too late. 60,000 first printing. First serial,
Comeback: The Fall & Rise of the American Automobile Industry
Simon & Schuster
$21.59 - $26.99
- UPC:
- 9780671792145
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 1994-09-01
- Author:
- Paul Ingrassia;Joseph B. White
- Language:
- english
- Edition:
- 1