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Competition Demystified: A Radically Simplified Approach to Business Strategy

Brand: Portfolio Hardcover

$19.89 - $71.34
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UPC:
9781591840572
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2005-08-18
Release Date:
2005-08-22
Author:
Bruce Greenwald;Judd Kahn
Language:
english
Edition:
First Edition
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Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.