In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, conclusions and next steps.
Ideal for Business and Management students reading for a Masters degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Part of SAGEsMastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to supportresearchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Watch the editors introduce the Mastering Business Research Methods series.
