Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Consumer Behavior: Building Marketing Strategy, 12th Edition
Brand: McGraw-Hill/Irwin
$250.24 - $312.80
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Brand: McGraw-Hill/Irwin
Consumer Behavior: Building Marketing Strategy, 12th Edition
- UPC:
- 9780077645557
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2012-02-24
- Author:
- Delbert Hawkins;David Mothersbaugh
- Language:
- english
- Edition:
- 12th
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