Consumer-Centric Healthcare: Opportunities and Challenges for Providers is an easy-to-follow blueprint for understanding and adapting to consumerism. Each chapter explores key trends and outlines the implications for your organization. The authors focus on growth opportunities and provide the resources you need to start implementing change.
The book is filled with practical strategies, examples from leading organizations, tips and insights, Web links, and suggestions for further reading.
Topics explored include:
- Patients' desires and expectations
- Provider transparency
- The role of information technology
- Consumer-directed health plans
- Convenience care and boutique medicine
- Telemedicine
- Global and regional medical tourism
- The impact of social media
- Targeted marketing to consumers
