- The new edition of this popular casebook considers current business theory in the context of real business situations.
- Specially-written cases illuminate key concepts and techniques in strategic management.
- Focuses on well-known companies from North America, Europe and Asia.
- New case on Eni S.p.A. and the World oil and gas industry.
- Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.
- Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).
Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.
