Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to easily relate, share, and shift information--we need content that can go more places, more easily. This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.
Content Everywhere: Strategy and Structure for Future-Ready Content
$17.38 - $48.30
- UPC:
- 9781933820873
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2012-12-11
- Author:
- Sara Wachter-Boettcher
- Language:
- english
- Edition:
- 1st