Four marketing and management consultants advocate pan-company marketing, a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Creating A Company for Customers: How to Build and Lead a Market Driven Organization
$51.72 - $53.22
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Creating A Company for Customers: How to Build and Lead a Market Driven Organization
- UPC:
- 9780273642497
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2001-04-09
- Author:
- Malcolm Mcdonald;Martin Christopher;Simon Knox;Adrian Payne;Jane Simms
- Language:
- english
- Edition:
- 1st
Cordon Carlos Vollmann Thomas E
The Power of Two: How Smart Companies Create Win:Win Customer- Supplier Partnerships that Outperform the Competition
$75.84 - $81.68
