Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the Fuzzy Front End of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
Creating Breakthrough Products: Innovation from Product Planning to Program Approval (paperback)
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval (paperback)
- UPC:
- 9780132618625
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2001-11-01
- Author:
- Craig M. Vogel;Jonathan Cagan
- Language:
- english
- Edition:
- 1
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