Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

Why should I do business with you and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The five fatal flaws of most companies: They dont have a competitive advantage but think they do They have a competitive advantage but dont know what it isso they lower prices instead They know what their competitive advantage is but neglect to tell clients about it They mistake strengths for competitive advantages They dont concentrate on competitive advantages when making strategic and operational decisions The good news is that you can overcome these costly mistakes by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeoples inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percentand so did company revenues. Jack Welch has said, If you dont have a competitive advantage, dont compete. This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.