By achieving what the author terms ever-cool status, brands are able to gain young customers for life.
Creating Ever-Cool: A Marketers Guide to a Kids Heart
$31.20 - $39.00
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Creating Ever-Cool: A Marketers Guide to a Kids Heart
- UPC:
- 9781565542563
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 1997-09-30
- Release Date:
- 1997-09-30
- Author:
- Gene Del Vecchio
- Language:
- english
Freaks, Geeks, and Cool Kids
$21.91 - $27.39
