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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Brand: Palgrave Macmillan

$35.75 - $43.23
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UPC:
9780230340343
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2012-10-11
Release Date:
2012-10-16
Author:
T. Calkins
Language:
english
Edition:
2012
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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.