Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Brand: Palgrave Macmillan
$18.48 - $43.91
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Brand: Palgrave Macmillan
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
- UPC:
- 9780230340343
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2012-10-11
- Release Date:
- 2012-10-16
- Author:
- T. Calkins
- Language:
- english
- Edition:
- 2012
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