A shorter, but comprehensive version of Basic Marketing , 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.
Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)
$19.16 - $23.95
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Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)
- UPC:
- 9780072935899
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2005-06-21
- Author:
- William D. Perreault;E. Jerome McCarthy
- Language:
- unknown,english
- Edition:
- 10th
Brand: Business And Economics
Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
$74.02 - $81.50
Retailing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
$12.43 - $300.00
