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Fashion Forecasting (2nd Edition)

Brand: Fairchild Pubns

$19.20 - $24.00
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UPC:
9781563673504
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2005-05-31
Author:
Evelyn L. Brannon
Language:
english
Edition:
2
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A textbook for fashion professionals interested in improving forecasting abilities, this
unique book combines the theories of fashion changes with the process of organizing and
analyzing the information for presenting and implementing the forecast. It integrates traditional
and electronic approaches to the process of forecasting at each stage of research,
organization, analysis, interpretation, and presentation.