Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.
Fashion Marketing (Fashion Merchandising Promotion Plan)
Brand: Cengage Learning
$61.14 - $76.43
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Brand: Cengage Learning
Fashion Marketing (Fashion Merchandising Promotion Plan)
- UPC:
- 9780538435642
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2003-02-21
- Author:
- Dotty Oelkers
- Language:
- english
- Edition:
- 1
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