From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
Pendergrast Mark
$19.98 - $300.00
- UPC:
- 9780465029174
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2013-05-14
- Release Date:
- 2013-05-14
- Author:
- Mark Pendergrast
- Language:
- english
- Edition:
- Revised, Expanded