Packed with examples of both classic and new brand catastrophes, with a special focus on social media mishaps, it reveals the lessons we can learn from epic failures such as the Bic for Her pen range, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing U-turns.
Great Brand Blunders: Marketing Mistakes, Social Media Fiascos, Classic Brand Failures...and How to Avoid Making Your Own
$19.73 - $68.34
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Great Brand Blunders: Marketing Mistakes, Social Media Fiascos, Classic Brand Failures...and How to Avoid Making Your Own
- UPC:
- 9781780592299
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2014-04-07
- Release Date:
- 2014-02-25
- Author:
- Rob Gray
- Language:
- english
- Edition:
- New edition
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