Presents an insider look at the pharmaceutical industry from a former salesman of Viagra, discussing some of the questionable ways in which the drug was marketed and the tactics he used to persuade the doctors he visited to prescribe the drug.
Hard Sell: The Evolution of a Viagra Salesman
Andrews McMeel Publishing
$30.47 - $31.97
- UPC:
- 9780740750397
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2005-03-01
- Author:
- Jamie Reidy
- Language:
- english
- Edition:
- 1