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Health Care Market Strategy: From Planning to Action

Brand: Jones Bartlett Learning

$153.53 - $191.91
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UPC:
9780763747992
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2003-12-30
Author:
Steven G. Hillestad;Eric N. Berkowitz
Language:
english
Edition:
3
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Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.