In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. Youll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
$11.38 - $26.42
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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
- UPC:
- 9780470190739
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2/8/2008
- Author:
- Sullivan, Luke
- Language:
- English: Published; English: Original Language; English
- Edition:
- 3
- Pages:
- 352
John Wiley, Chichester
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
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