The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)
Brand: The Copy Workshop
$15.34 - $44.99
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Brand: The Copy Workshop
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)
- UPC:
- 9781887229098
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2001-06-08
- Author:
- Lisa A. Fortini-Campbell
- Language:
- english
- Edition:
- unknown
Advertising: Concept and Copy
$27.35 - $300.00
