Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.
Hospitality Marketing (WinningEdge Titles)
Brand: Cengage Learning
$19.92 - $24.90
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Brand: Cengage Learning
Hospitality Marketing (WinningEdge Titles)
- UPC:
- 9780538432085
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2001-10-05
- Author:
- Ken Kaser;Jackie Freeman
- Language:
- english
- Edition:
- 1
Hospitality & Travel Marketing
$25.98 - $32.47