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How to Set Up and Run a Fashion Label

$26.00 - $32.50
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UPC:
9781856695756
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2009-04-15
Author:
Toby Meadows
Language:
english
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No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about businessfrom marketing and PR to manufacturing your collection, and where to find the money to finance it all.

In How to Set Up and Run a Fashion Label, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.