Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failureis due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Identifying Hidden Needs: Creating Breakthrough Products
Goffin Keith Lemke Fred Koners Ursula
$96.25 - $103.73
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Goffin Keith Lemke Fred Koners Ursula
Identifying Hidden Needs: Creating Breakthrough Products
- UPC:
- 9780230219762
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2010-10-06
- Release Date:
- 2010-11-09
- Author:
- K. Goffin;F. Lemke;U. Koners
- Language:
- english
- Edition:
- 2010
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