In the Line of Fire: How to Handle Tough Questions -- When It Counts (2nd Edition)

Answer even the toughest, most hostile questions brilliantly: take the floor, stay poised, and win your audience over every time! Imagine: youre standing in front of an audience and you've just been asked the question you'd been dreading or, worse, you've been blindsided with a brutal question you never expected. What to do? Jerry Weissman has made a career of preparing executives for that moment. He's coached nearly 500 executives on their IPO road shows, the most critical presentations of their lives. Weissmans In the Line of Fire has established itself as the worlds definitive guide to answering brutally tough questions in public and now, hes completely updated this classic with new examples, case studies, and even more great advice. Using compelling, up-to-the-minute examples from Wall Street, Washington, D.C., and beyond, Weissman teaches how to respond with perfect assurance, no matter what. Youll discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and can ruin your credibility. Weissman shows you how to control your entire exchange with a hostile questioner: the question, answer, interactions with questioner and audience, timing, and above all, yourself. Whether you're an executive, politician, fundraiser, interviewee, teacher, student or even a family member at Thanksgiving dinner you're judged on how you handle these moments. Get this book: handle them brilliantly.