For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
Integrated Advertising, Promotion, and Marketing Communications
$33.20 - $41.50
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Integrated Advertising, Promotion, and Marketing Communications
- UPC:
- 9780130175786
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2002-01-15
- Author:
- Kenneth E. Clow;Donald E. Baack
- Language:
- english
- Edition:
- Har/Cdr
Advertising and Integrated Brand Promotion
$16.74 - $20.92
Brand: Cengage Learning
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
$83.80 - $104.75