INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
International Marketing
Cengage Learning
$79.41 - $80.91
- UPC:
- 9781133627517
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2012-08-13
- Author:
- Michael R. Czinkota;Ilkka A. Ronkainen
- Language:
- english
- Edition:
- 10