Addressing an emerging course in hospitality management, this one-of-a-kindbook outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.
Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
$84.82 - $97.16
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Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
- UPC:
- 9780131885899
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2008-01-24
- Author:
- Kimberly A. Tranter;Trevor Stuart-Hill;Juston Parker
- Language:
- english
- Edition:
- 1
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