Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
Luxury Strategy in Action
Brand: Palgrave Macmillan
$27.25 - $34.06
- UPC:
- 9780230354548
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2011-12-02
- Release Date:
- 2011-12-15
- Language:
- english
- Edition:
- 2012
Brand: Kogan Page
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
$59.87 - $74.84
Inside Luxury
$29.28 - $36.60
Curtis M Grimm
Strategy As Action: Competitive Dynamics and Competitive Advantage (Strategic Management)
$115.19 - $116.69
