Marketing

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UPC:
9781260575699
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
3/2/2020
Author:
Roger Kerin
Language:
English: Published; English: Original Language
Edition:
15
Pages:
0
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9781260575699 is an International Student Edition of Marketing 15th Edition Roger A. Kerin and Steven W. Hartley This 9781260575699 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at other ISBN. The content of of this title on all formats are the same. Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphasis on financial, social media, marketing metrics, and decision-making.