Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.
Marketing Across Cultures (5th Edition)
$67.22 - $84.02
- UPC:
- 9780273713913
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2009-01-25
- Author:
- Jean-Claude Usunier;Julie Lee
- Language:
- english
- Edition:
- 5
Literature Across Cultures (5th Edition)
$108.18 - $135.23
Global Marketing (5th Edition)
$58.56 - $73.20