This best-selling, brief text introduces marketing through the lens of creating value for customers.
Todays marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Marketing: An Introduction (10th Edition)
Brand: Prentice-Hall, Inc.
$58.33 - $72.91
- UPC:
- 9780136102434
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2010-01-21
- Author:
- Gary Armstrong;Philip Kotler
- Language:
- english
- Edition:
- 10