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Marketing: An Introduction (10th Edition)

Brand: Prentice-Hall, Inc.

$58.33 - $72.91
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UPC:
9780136102434
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2010-01-21
Author:
Gary Armstrong;Philip Kotler
Language:
english
Edition:
10
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This best-selling, brief text introduces marketing through the lens of creating value for customers.

Todays marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.