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Marketing (Available Titles CourseMate)

Cengage Learning

$71.86 - $89.82
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UPC:
9781439039427
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2010-01-01
Author:
Charles W. Lamb;Joe F. Hair;Carl McDaniel
Language:
english
Edition:
11
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You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, Now that's marketing.