Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
Marketing Channels: A Management View
$34.44 - $300.00
- UPC:
- 9780324186932
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2003-07-16
- Author:
- Bert Rosenbloom
- Language:
- english
- Edition:
- 7th
Marketing Channels
$135.60 - $367.20
Strategic Market Management (Strategic Market Managment)
$83.96 - $105.50
Marketing Channel Strategy
$76.66 - $87.98
Marketing Management
$14.05 - $55.38
